Music Videos - Starting Point

 Charlie Puth - Light Switch

Target Audience - 8-20s, on-trend, the 1980s, costumes, neon, working out - aerobics. Intertextuality - the referencing of one text with another text (if you know you know. Inside joke sort of.)

The Black Eyed Peas - Pump It

Not serious, making fun. Mentioning Fast and Furious. 

MGMT - When you die

*Genre: Indi pop, maybe rock. 

*Target Audience: late teens - 20s. 

*Graphics dominating the video.

 *Some parts link to lyrics but not the narrative story. 

*Lots of different artistic styles. Seeing the band in the video.

*Existential. Psychedelic.

*Begins as a good adventure then turns dark.